Online Car Buying Behavioral Trends and Demographics Information
Autobytel sends all of its Internet form leads to Polk for sales analysis - between 4 and 5 million leads a year - to monitor and enhance the quality of the leads the company sends to its dealers and partners.
This sales analysis offers some interesting insight into the buying behaviors of today's consumers, including how many people who submitted a lead bought a new vehicle of the intended brand, how many bought new of any brand, how many bought used of the intended brand, how many bought used of any brand, and how many bought a vehicle in total.
This study delves deeper into the data by demographics, including Marital Status, Estimated Household Income, State of Residence, Age of Head of Household and Ethnicity. For the full results, click link below.