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Big data could ease dealer, lead site tension

Autobytel sold 6.5 million leads in 2014 (up from 5.1 million in 2013) to sales-hungry dealers gleaned from the Autobytel websites or elsewhere, Coats said. And he said he can prove that those leads are resulting in vehicle sales at rates of 16 to 25 percent, compared with 6 to 8 percent about five years ago. Read the full article...