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The Car Buying Revolution is Here. Now What?

Even with so much of the car shopping process online these days, people still want to take a test drive and take final delivery of their vehicle at the dealership. There are two very important goals that dealers should focus on today when it comes to driving showroom visits.

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Beware of the Mystery Lead

You've probably heard it before - the person who says they never submitted a lead and wants to know how you got their information. Mystery Leads can be frustrating, however, you can learn a lot from what the customer is REALLY saying.

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How Loyal Are Your Leads? And Why Should You Care?

The analysis of millions of auto leads submitted each year offers a bird's eye view of the buying behaviors of today's online consumers and a very hot topic called Lead Loyalty that needs to be addressed from a best practices perspective.

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Digital Advertising Best Practices and How to Implement Them

We often see dealers make digital advertising mistakes based on advice of advertising professionals who do not understand the critical ingredients for developing a successful online ad campaign. Instead, implement these digital advertising best practices to sell more cars.

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Quick Advertising Tips that Reel in Car Buyers

The lessons learned from fishing can actually be applied to digital advertising today. Learn how to go where the big fish are biting, adjust your bait with messaging that resonates, and reel in car buyers the right way, with these helpful tips.

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Step Aside Location. It's all about Process, Process, Process!

No matter how a customer reaches you, process has always been and will always be the single most important factor when it comes to closing the sale. These tips are designed to help you optimize your process and engage more consumers.

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Service with a Smile

If you offer your customers a texting option when it comes to your dealership's service department, you're opening up opportunities to connect and engage with a significant segment of your customer base in the manner they prefer. And you can build deeper relationships with them in the process. We'll show you how.

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